AUTHOR: Assaf Sternfeld

Assaf has been admitted to the bar in 2009 and specialized in litigation and commercial law. He also holds an MBA in Tech and Innovation Management, Strategy, and Entrepreneurship from Tel Aviv University. Prior to joining Cabilly & Co., he held roles in Business Development & Strategy and established an e-commerce startup company acquired in 2018. Since 2021, Assaf has served as CEO of Cabilly & Co., overseeing financial plans, policies, and development strategies, as well as managing customer relations and business partnerships.