ASGTG Conference: A Practical Conference Guide for Amazon Sellers

ASGTG is a one-day conference that brings roughly 1,000 Amazon sellers to Brooklyn each March for practical discussions on marketplace legal risks, operational challenges, and current selling strategies. Compared to larger events like Prosper Show, ASGTG offers a more concentrated experience, with a different format, pace, and attendee profile.

This will be our third year exhibiting at ASGTG. The insights below are based on direct experience with the event, the sellers who attend, and the real legal and operational issues they bring to the conference.

In this article, you will learn what ASGTG is really like, who typically attends, what types of value sellers get from the event, and whether it is worth your time and investment. The goal is to help you make a confident, informed decision before committing to travel, tickets, and preparation.

Attendee Discount: Use promo code Cabilly20off for 20% off your ticket, or register directly through this link.

Note that this article is written for Amazon sellers considering attending ASGTG. If you are a service provider evaluating exhibitor opportunities, we have a separate article that covers that perspective.

What Is the ASGTG Amazon Seller Conference?

The Amazon Seller Group TG Conference (ASGTG) is an annual event founded by Ed Rosenberg that brings around 1,000 Amazon sellers to Kol Yaakov Hall in Brooklyn. The 12th conference is scheduled for March 5, 2026.

The format includes presentations on current Amazon selling topics. This year’s sessions cover AI search optimization, TikTok marketing strategies, and Amazon Marketing Cloud tactics. About 40 service providers set up booths in the exhibit area. Presentations follow a no-pitching rule and focus on case studies from active sellers rather than sales presentations.

The attendee mix includes private-label brands, retail arbitrage sellers, wholesalers, and agency professionals. You’ll find both newer sellers and experienced operators running multiple accounts.

Setting Realistic Expectations for ASGTG

This is a relatively small event. If you’re comparing it to conferences like Prosper Show (which also happens in March), ASGTG operates at a completely different scale. The venue is organized into separate spaces, with the presentation area and the exhibit floor located in different sections.

This size difference from other events means you should adjust your approach. Come with specific goals: which service providers do you need to talk to? What particular challenges are you trying to solve?

Conference Format and Daily Schedule

ASGTG runs as a full-day conference with scheduled presentations and breaks for networking. Speaker sessions happen in the main area while the exhibit floor stays accessible throughout the day.

The venue uses round tables that seat multiple people, so you end up in conversation during meals whether you plan to or not. Most sellers use the breaks between sessions to follow up on specific topics from presentations or compare notes on current challenges they’re dealing with.

Attendees get access to presentation recordings after the event, plus archives from previous years.

The ASGTG Food Experience

The food at ASGTG deserves its own section because it’s genuinely different from typical conference catering. This is the event with the best and most diverse food we’ve encountered at any industry conference, so come hungry!

Who Should Attend ASGTG?

ASGTG is especially valuable for Amazon sellers who are actively dealing with operational challenges, growth decisions, or platform-related risks.

Amazon Sellers Facing Legal or Compliance Issues

If you are currently facing legal or compliance concerns, this event is a practical opportunity to speak directly with professionals who specialize in marketplace law and seller protection. Common issues include Amazon account suspensions, intellectual property complaints, trademark disputes, and Brand Registry challenges.

As the legal exhibitors at ASGTG, our team will be available to answer questions, discuss real cases, and help sellers understand their options. If you are attending and want guidance on IP, suspensions, or platform disputes, you are welcome to connect with us at the event.

Sellers Evaluating Service Providers

Beyond legal topics, the exhibit floor offers hands-on access to service providers across operations, software, logistics, and growth. Instead of spending weeks researching vendors online, you can have focused, real-time conversations with multiple providers in a single day and quickly assess who fits your business.

Sellers Seeking Peer Networking

The smaller scale of the conference also creates more meaningful networking. Conversations with other sellers tend to happen organically during breaks, meals, and between sessions, often leading to more practical insights than quick introductions at larger, more crowded events.

2026 ASGTG Session Topics and Presentations

The 2026 agenda includes:

• AI automation tools for reducing repetitive Amazon tasks
• Image creation strategies for better conversion rates
• TikTok-to-Amazon traffic strategies
• Off-Amazon SEO and AI search optimization
• Real-time profit and cash flow analytics platforms

Sessions focus on current tools and tactics rather than general principles.

How to Maximize Your ASGTG Conference Experience

Be Intentional with Your Focus

Go in with a clear sense of your biggest challenges, whether they relate to operations, legal risk, growth, or account stability. Prioritize sessions and conversations that directly address your current business needs rather than trying to attend everything.

Come Prepared with Real Context

If you are dealing with active issues such as account suspensions, IP complaints, or Brand Registry disputes, bring relevant documentation or summaries. This allows you to have more productive, concrete conversations with experts and service providers. Learn more about writing effective Plans of Action.

Use the Exhibit Floor Strategically

Treat exhibitor conversations like short consultations, not casual chats. Prepare specific questions, compare multiple providers, and focus on understanding who is best equipped to handle your situation. Since we are the legal exhibitors at ASGTG, sellers are welcome to approach our team for guidance on legal, compliance, and platform-related matters.

Focus on Actionable Takeaways, Not Just Ideas

Capture specific action items, tools, frameworks, or next steps from sessions rather than general inspiration. The value comes from implementation, not just exposure to new concepts.

Build Meaningful Peer Connections

Make an effort to connect with sellers who share similar business models or challenges. Conversations during breaks, meals, and informal moments often lead to practical insights and long-term relationships.

Follow Through After the Event

Turn what you learned into a structured implementation plan. Follow up with new contacts while the conversations are still fresh, and revisit session recordings or notes to reinforce key insights you may have missed.

Is ASGTG Worth Attending for Amazon Sellers?

ASGTG is a strong fit if you want focused, practical access to marketplace expertise, the chance to evaluate multiple service providers in a short time, and meaningful conversations with other sellers facing similar operational challenges.

Because it is a smaller event, it is best suited for sellers who prefer targeted discussions over large-scale networking. If you are looking for a massive conference with thousands of attendees and high-volume social events, ASGTG may feel limited. That is not a drawback, but rather a difference in format and intent.

The smaller size creates a more focused environment, where conversations tend to be deeper, more relevant, and more action-oriented. Compared to larger conferences like Prosper, ASGTG offers a more personal and problem-solving driven experience. Neither is better; they simply serve different goals. If you attend both in March, think of ASGTG as the place to address specific challenges and build targeted, high-value connections rather than casting a wide net.

Final Thoughts on ASGTG 2026

This is our third year attending ASGTG, and we continue to return because the format supports the kind of conversations we value most: direct, practical, and centered on real marketplace challenges. The event is well organized, the food is excellent, the venue handles the crowd comfortably, and the no-pitching rule keeps sessions focused on substance rather than sales.

If you are undecided about attending, think about your goals. ASGTG is well-suited for sellers who want targeted problem-solving, meaningful discussions, and efficient access to service providers. It is not designed to be a massive industry conference, and it does not try to be. Instead, it delivers a more focused and intentional experience.

We will be there again this year and are happy to connect with sellers dealing with Amazon legal challenges, account issues, or intellectual property questions.

Register for ASGTG 2026: Use promo code Cabilly20off for 20% off, or register directly here.

Have more questions about the event? Contact us