Amazon Brand Registry Benefits

The Amazon Brand Registry is a program that Amazon offers to sellers operating on its platform. It is designed to help sellers to provide additional legal protection and control for their brands and intellectual properties. The program, which is eligible for registered trademark holders and free to enroll in, offers a range of different features that benefit sellers on Amazon’s digital marketplace. Additionally, sellers may want to consider business trade name registration to establish their brand legally before expanding their presence on Amazon’s marketplace.

What are the Amazon Brand Registry Benefits?

Sellers that enroll in the Amazon Brand Registry enjoy a range of advantages. Key benefits of the program include the following:

• Trademark enforcement rights: Amazon only allows verified registered trademark holders to join the Brand Registry. By enrolling, sellers gain recognition and control over their trademarks so that they can enforce their legal rights on the platform.
• Intellectual property protection: Assuming you meet Amazon’s brand registry requirements, enrolling gives brand owners access to Amazon’s reporting tools. This enables them to call for action against counterfeiting and IP infringement in order to protect their brands. Additionally, registered brands also benefit from Amazon Project Zero, which offers automated protection by using AI to detect and remove counterfeits.
• Product listing and marketing control: Sellers who join the Amazon Brand Registry gain access to additional features, such as Amazon’s Sponsored Brand ads and A+ content. This provides extra functionality to enhance control over branding and marketing, including the ability to create more detailed listings and access to additional ad placements.

Does the Amazon Brand Registry increase sales?

Enrolling in the Amazon Brand Registry does not directly increase sales, however, it can position sellers to perform better on the platform. Since the program enhances credibility and provides access to tools that enable more detailed listings and more prominent ad placements, it can boost visibility and customer engagement for registered brands, which in turn may increase sales.
In addition, as the program provides additional protection against counterfeiting and other IP infringements, it prevents fraudulent parties from monetizing the brand of a registered seller. This means the seller is less likely to miss out on sales due to customers being misled, and consequently, may see higher revenue.