Amazon Brand Registry

The Amazon Brand Registry is a free-to-use program provided which helps brand owners protect their brand and intellectual property when selling on the Amazon marketplace. It allows brand owners to manage their presence on Amazon and take action against activities that infringe upon their intellectual property rights.

What are the benefits of the Amazon Brand Registry?

The Amazon Brand Registry offers a range of important benefits to brand owners who wish to protect their intellectual property and secure their presence on the Amazon marketplace. Key benefits of the registry include:

• Improved brand protection with advanced search and reporting tools for IP infringements;
• More control over listings with access to the A+ content feature, which enables sellers to add additional text, visuals, and modules to listings;
• Increased visibility and engagement through access to Amazon Sponsored Brands Ads, which enable customizable ads on the marketplace;
• Enhances customer trust and authenticity from brand protection;
• Reduced risk of listing hijacking.

What are the requirements for the Amazon Brand Registry?

To be eligible to use the Amazon Brand Registry, sellers must first meet certain requirements.
First and foremost, the seller must hold a valid registered trademark in the country where they intend to enroll on the registry, and the seller must be able to provide proof of trademark registration. The seller must also have an active Amazon Seller Central account and may be required to provide details about the specific product categories they wish to operate under.

What kind of claims can be filed on the Amazon Brand Registry?

The Amazon Brand Registry provides brand owners with a streamlined means of taking action against a wide range of IP infringements. The following are some typical types of claims that sellers can file via the Amazon Brand Registry.

• Trademark infringement: If a seller makes unauthorized use of the brand name, logo, or tagline of another seller in their product listings or packaging, the brand owner can file a claim against them.
• Patent infringement: Registered brands can file claims against other sellers who use or replicate their unique, patented product design without consent.
• Copyright infringement: Brand owners can file claims against other sellers who copy text descriptions, visuals, and creative elements of their product listings.
• Counterfeiting: Registered brands can report sellers who list unauthorized imitation products under their brand name.

The Amazon Brand Registry supports a variety of claim types. Depending on the nature of their claims, brand owners may be required to provide different supporting documents, including but not limited to product authentication documents, trademark registration certificates, and correspondence relating to the reported violations or infringements.