Walmart Brand Portal

The Walmart Brand Portal is a digital dashboard where sellers can manage their brand and their intellectual property rights on the Walmart Marketplace. It provides a hub for registered brands to file intellectual property claims so that they can take legal action against parties who infringe upon their IPs.

What are the advantages of using the Walmart Brand Portal?

The Walmart Brand Portal offers a variety of important benefits to brand owners who wish to protect their intellectual property. Key benefits of the portal include:

• A simplified, streamlined process for filing IP claims;
• Convenient IP and brand management in a centralized platform;
• Comprehensive protection of IP rights against unauthorized sellers;
• Greater customer trust due to the authenticity of a protected brand.

Who is eligible to use the Walmart Brand Portal?

To be eligible to use the Walmart Brand Portal, sellers must meet certain criteria.
The applicant in question must have a currently valid trademark that is registered with the Patent and Trademark Office in the United States, ensuring that they have the legal authority to make claims regarding the IP. The applicant must also be able to verify brand ownership, including trademark registration documents.

What kind of claims can be filed on the Walmart Brand Portal?

The Walmart Brand Portal is intended to give brand owners the ability to protect their intellectual properties against a wide variety of infringements. The following are some typical types of claims that can be filed using the Walmart Brand Portal.

• Trademark infringement: If a trademark owner finds that another seller is utilizing their brand name, logo, or slogan, they can file a claim on the portal to enforce their IP rights and have that content removed from the Walmart Marketplace.
• Patent infringement: When a seller attempts to use or copy a unique, patented product design without consent, then the registered patent holder can submit a claim on the Walmart Brand Portal to report it and have it removed.
• Copyright violations: Should a seller make use of copyrighted content, including designs, visuals, or product descriptions, the copyright holder can report the violation via the Walmart Brand Portal.
• Counterfeiting: In the event that a seller lists imitation products without the authorization of the original brand owner, the brand owner can report the seller via the Walmart Brand Portal.

The process for each type of claim can vary to some degree due to the differing nature of the violations. Depending on the type of claim filed, the brand owner will be required to provide different supporting documents, such as trademark certificates, product authentication documents, and correspondence that may pertain to the violation in question.